DIGITAL / WEB

PRINT

1st ebook = retyped declaration of independence, sent by email with download instructions
- Late 2000s - emergence of e-readers (Amazon, Sony, Barnes&Noble)

→ Kindle digitises long-form reading, uses its own proprietary format (.AZW)
+ Quick acquisition of books
- can’t be compared to paper books when learning (taking notes, highlights, annotations) 

→ iPad - books & magazines are regarded as equal to videos and music in terms of digital media consumption

-integration of extra content within traditional forms (audio, video)

- a digital publication is a hybrid object (an expansion of the old medium)
- Resurgence of the classic paperback aesthetic (example - Wikipedia) + stripping webpages of the design, using only re-formatted plain text
Newspapers
- 1936 - condensed newspaper sent through radio waves and printed using a special printer (even New York Times uses it later)
- 2009 - Sharp corporations offer Japanese buyers of its TV the possibility to read a newspaper on the TV screen (& even listen to articles using text-to-speech)
- Late 2000s - transforming web publications (blogs) to print
Reflowability
→ EPUB - open source standard
→2007 - mobile phone novels
→ simplification of the old medium (rendering content as ‘naked’)

+ optimising text content for different devices
- loss of formatting and layout
Delivering content
→ by CD-ROM in the early 90s
- Slowness

→ webzines (evolve into blogs)

→ PDF is established as the mutual interface between web & print
- not interactive
- Does not exploit the possibilities of digital media
+ always the same on all devices (is a standard)

→ digital magazine subscriptions (allow for easier piracy/distribution)

+ searchable text
Libraries
- 1928 - El Lissitzky describes a vision of electronic libraries
- 1960s - use of microfilm
- 2002 - Bookmobile - physically spreading electronic text by utilising print-on-demand
- Widespread digital publications can be used as a means to boost physical sales PRINT BECOMES A LIMITED EDITION OBJECT
→ printed books might become rare and therefore more valuable
→ Because of smaller editions → utilising more novel techniques & methods
+ Print creates a precious object, something to preserve
BLOGS
+ low production cost, can be read for free
+ Cheap distribution
+ Can be edited / corrected
- depends on access to the internet & electricity
+ Searchable
→ backlit medium
→ only sense of sight
→ shorter entries, possibly reader comments
+ real-time production model
+ instantaneous
+ no publishing schedule needed
+ Regular & frequent updates can be made
→ not really meant to be printed (but can be if need be)
+ quickly find out if it’s been referenced elsewhere online
PRINT
- higher production costs
- Paid for by distributors (publishers)
- Can’t be changed after it’s been printed
+ always available
- not searchable
→ external light source
→ all senses are involved except taste
→ usually for longer texts
→ production period
- refers only to events before the publication
→ follows a publishing schedule
+ if needed, can be converted into a blog format
- extremely time consuming to find out if the text has been referenced in other print media
Relies on print’s established understanding of layout and content management Can benefit from atomisation of content, indexing and search capabilities of digital publishing

Timeline / pros - cons

Post Digital Print by Alessandro Ludovico
ch. 4 - The end of paper: can anything actually replace the printed page?